What is the purpose of trade fairs in 2021

What are trade shows?Trade fairs are so 2010s...This is what most technology companies will have you believe. You are better off investing in automated marketing or social media content creators…

Continue Reading What is the purpose of trade fairs in 2021

Removing Virtual event road blocks

Removing the engagement and attention roadblocks of virtual trade fairs.When creating or adding any virtual elements to your next trade fair you should always bear in mind that it comes…

Continue Reading Removing Virtual event road blocks

Physical trade fairs are here to stay

Physical trade fairs, great for what they are, but are they enough?Trade fairs or expos get the industry people togetherTrade fairs are a great place to understand the things happening…

Continue Reading Physical trade fairs are here to stay

Flights and sleepless nights

Flights and sleepless nights – a week in the life of a trade fair attendeeMonday – 03:30 AM It is early morning on a Monday and you struggle to open…

Continue Reading Flights and sleepless nights

31k exhibitions

31,000 trade fairs a year… but only 365 days… how can businesses maximize their presence?Did you know there are 31,000 trade fairs happening every year? So, that makes 85 trade…

Continue Reading 31k exhibitions